This font has a simple, but very effective design in terms of what we are trying to portray. It is quite neutral in terms of connotations but it has a retro, 80’s/90’s vibe to it. The extra lines add depth to it which makes it stand out and be that little bit more distinctive than others. I would say this font would relate to other films such as ‘Starsky and Hutch’ which is also a crime thriller. Therefore it suggests and shows where some of our influence has come from. ‘Lock Stock has a straight forward text but lightens it up by slanting it, this is straight forward but lightens it up with the extra lines and design.